The Big Idea


The Big Idea

On October 24, 2016 HBR introduced The Big Idea, a new interactive approach to launching big ideas with our authors. This innovation transforms the presentation of compelling new ideas into long-running events, using a variety of story-telling approaches to connect theory to practice without sacrificing any of our signature rigor. This is HBR's 'article of the future' and it will heighten the impact of HBR ideas both online and off.

The first Big Idea, How to Let Your Workers Rebel, was created in partnership with Francesca Gino and is a two-week series of digital articles, videos, tools, and events devoted to exploring the power of 'constructive non-conformity' in business. The program culminates on November 1, 2016 with a live event in San Francisco featuring Francesca and Pixar CEO Ed Catmull. There will be six Big Ideas in
2017 between print issues.

The second Big Idea, Generosity Burnout, was created in partnership with Adam Grant & Reb Rebell to explore the costs of being selfless at work, and the benefits of smarter giving. Trying to share too much of your time and energy at work hurts the very people you want to help. We'll show you how to get better at giving. Starting on January 23, 2017 with something new every day, beginning with Adam and Reb's article 'Beat Generosity Burnout' also including the webinar 'Manage the Costs of Being a Good Citizen at Work' and the  assessment 'Are You Overextending Yourself?'.

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