HBR's Go To Market Tools

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This article concerns: https://hbr.org/search?term=go%20to%20market

HBR's Go To Market Tools

HBR's Go To Market Tools are English Web based HTML interactive programs which require an Internet connection to play. The program itself can not be downloaded and a learner must log into HBR.org to launch the program. The HBR's Go To Market Tools product line are the tools that can help you put into action in your business all the best practices and ideas we promote through our content.

We currently offer three Go To Market Tools:

Purchase

To purchase Go to Market Tool, go HBR.org and search by product name or product code.

Once located, click the red 'Add To Cart' button, then click 'Checkout' and proceed through the Cart and checkout process to complete your purchase. This product is intended for a six month single user license; if you'd like to purchase multiple copies of Customer Lifetime Value, to share with your team, please visit our corporate sales page for information on quantity discount rates.

Access

After purchasing it, for access go to HBR.org and sign in. Once logged in, click on the person icon in the upper right and select 'Purchases'.

Next click on 'Download Files' for the order containing the tool.

Finally click 'Access Tool' to launch the program.

Length of Access

Go To Markets Tools are only available in the individual market. Individuals who purchase Tools on HBR.org retain access for six months from the date of purchase. If you download the Excel and/or PowerPoint files and save a copy, you will permanently retain access to that copy.

Gift Purchase

Yes, but only with the help of Customer Service. We deliver our digital content online, through a secure area of our website, so a gift recipient of a digital product would need an account to access the item. If you would like to purchase the Tool as a gift, contact Customer Service.

Bulk Purchase

This product is intended for a six month single user license; if you'd like to purchase multiple copies of Customer Lifetime Value, to share with your team, please visit our corporate sales page for information on quantity discount rates.

Sharing

We encourage you to share the tool with others on your team, and we encourage those outside your team to purchase it.

Tablets

The Tools do not require Flash, so they will work on a tablet, but it is recommended to use the landscape view by holding the device horizontal for optimal viewing and navigation.

Technical Requirements

The Tool does not require Flash, so it will work on a tablet, but it is recommended to use the landscape view by holding the device horizontal for optimal viewing and navigation. For desktop use we recommend using the most recent version of Firefox, Chrome, Safari or Internet Explorer.

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